Dollar Shave Club grooming AWS cloud services for smoother growth

If you asked a CIO to sketch the ideal modern IT architecture on a few cocktail napkins, it might resemble the system fashioned by of the Dollar Shave Club (DSC), the men’s grooming ecommerce company that ascended from relative obscurity to prominence thanks to sound branding and this memorable YouTube clip.

Running in a public cloud, the startup uses 22 custom applications to run sales and marketing campaigns and customer service, as well as a recommendation engine. The custom-cloud combination embodies the type of IT environment CIOs say they would build if they had a green field devoid of legacy architecture and technical debt.

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